~MEET OUR TEAM
We have been featured:
Talks, Podcasts & Articles
Our goal is to build new and innovative tools for the SEO Industry.
Co-Founder & SEO Strategist
Andy Chadwick
Andy Chadwick is a digital marketing consultant, specialising in SEO but also covering PPC services. He is primarily known for his unique approach to keyword research having developed his own tools to help with keyword categorisation.
He has been in the industry since 2013 and worked with start-up companies (he grew his own start up to a turnover of £2.5 million in 3 years) as well as international organisations. He’s also worked in-house as well as agency side. He has written for Search Engine Land, Traffic Think Tank and been involved with many online video podcasts.
Co-Founder & Technical SEO
Suganthan Mohanadasan
Suganthan Mohanadasan is a entrepreneur and Search Experience Optimization (SEO) consultant with over two decades of experience in digital marketing.
Recognized by Search Engine Journal as one of the top SEO experts to follow, Suganthan has contributed to leading industry publications, including Moz, Search Engine Land, and Ahrefs. His work has been featured in the Financial Times and other prominent media outlets .
He has collaborated with major Scandinavian brands and political parties, delivering impactful SEO strategies that drive organic growth. His passion lies in solving complex technical SEO challenges and integrating user experience with search optimization to improve online visibility and conversions .
Our Core Values
The rules we actually follow
Efficiency
We automate the boring bits so you can invest in what really drives results: strategy, creativity, and scale.
Strategy First
We don’t do SEO for SEO’s sake. Every tactic ties back to a bigger-picture plan that actually moves the needle.
Built by SEOs for SEOs
We don’t just use tools. We build them. That means we spot problems faster—and solve them smarter.
Radical Transparency
We’ll tell you when SEO isn’t the answer. And we’ll explain why—clearly, honestly, no fluff.
Agility (Like a Rugby Team)
Quick to adapt. Built on trust. Everyone plays their position, and we’re not afraid to take bold shots when it matters.
Relentless Curiosity
Search is always evolving—so are we. Whether it’s a TikTok algorithm shift or a new SERP layout, we’re on it.
All
Speaking Engagements
Podcasts
Guest Writing
Speaking Engagements
Talks and presentations delivered at industry-leading SEO and marketing conferences.
Brighton SEO
Optimizing Site Architecture
Brighton, UK - July 2021
Search 360
Tangential SEO: Finding Keywords No One...
Finland – March 2023
Take It Offline
Untapped Benefits of Keyword Clustering...
Bulgaria – November 2023
Search 360
Untapped Benefits of Keyword Clustering in SEO
Denmark – February 2024
Social Search Summit
Search Experience Optimisation vs Search Engine Optimisation
Online – February 2024
SEO Charity Conference
Keyword Clustering: Some Other Cool Things You Can Do
Online – September 2024
Ahrefs Evolve
Keyword Clustering: Some Other Cool Things You Can Do
Online – October 2024
Search n Stuff
From Zero to SaaS: How to Build a Successful SEO Tool Without Funding
Turkey – October 2025
Podcasts
Hear directly from Andy Chadwick and Suganthan Mohanadasan on leading SEO podcasts around the world.
The SEO Show
Topical Authority with Andy Chadwick
July 2021
Tea Time SEO (Authoritas)
Competitive Analysis - How to Get Ahead...
November 2023
All New Virtual Summit
SEO & Machine Learning: How 2 People C..
March 2023
Reverse Engineered (Kinsta)
A Journey into Starting an SEO Agency
May 2021
Crawling Mondays (Aleyda Solis)
Content Hubs: How to Create and Optimize Your Topic Clusters
January 2023
Search with Candour
Topic Clusters and Search Intent with Andy Chadwick
May 2025
OMG Center Podcast
Running an Agency & SaaS: Balancing Value and Scalability
June 2022
Digital Web Solutions (Part 1)
Crafting Content for Visitors and Search Engines
June 2022
Digital Web Solutions (Part 2)
Mastering SEO Strategies: Content Gaps, Clustering, and AI
December 2024
Sitebulb Webinar
Optimizing for AI Outputs with Britney Muller & Andy Chadwick
September 2024
Guest Writing
Where our ideas and strategies have been published.
Search Engine Journal
Tangential SEO: Finding Keywords for Content No One Else Has (22,000+ reads)
March 2023
Advanced Web Ranking
Search Experience Optimisation vs Search Engine Optimization
July 2021
Search Engine Land
How to Use Machine Learning (If You Can’t Code) to Help Your Keyword Research
November 2023