Your Social Strategist
For The Entire Search Experience
It’s no longer enough to just “do SEO” or “post on social.” Today, your audience searches across multiple platforms, in multiple formats, with different intents. A Google search might start their journey, but inspiration happens on Pinterest, research happens on YouTube, and decisions happen on TikTok. That’s where we come in. At Snippet Digital, we don’t just do social strategy. We pioneer something bigger: Search Experience Optimization (SEO) A framework we coined to map your customer’s real search journey, wherever it starts, and however it ends.
What Does a Social Strategist Do in [2025]?
A modern social strategist isn’t just scheduling posts.
We:
- Research platform-specific keyword demand
- Map where your audience is actively searching (TikTok, Pinterest, Reddit, YouTube, Google...)
- Decide what format you need to show up in (video, blog, carousel, short-form content, long-form explainer)
- Build a strategy to be discoverable and persuasive in those moments
Powered By
Real Search Data
Unlike traditional social media agencies, we don’t guess.
We use:
- Keyword Insights to cluster demand by platform and intent
- Reddit scraping to find questions competitors miss
- SERP + platform analysis to understand how users search and where they click
- Our own tech to segment by top, middle, and bottom of funnel across platforms
What We Deliver
We tailor our approach to your business goals, but typical deliverables include:
- Search Experience Maps showing the platforms, formats, and funnel stages your audience uses
- Content & platform strategies that prioritise where to be and what to say
- Information Architecture recommendations for your site, based on what people search and how they move between content types
- Tactical briefs for content creators, influencers, dev teams, or your in-house writers
This isn’t fluff. This is how you:
- Grow traffic and engagement
- Increase brand recall and conversions
- Become discoverable and trusted
Is Content Still Worth Creating
in the Age of AI?
Absolutely. But not blindly.
AI might be generating more content than ever, but:
- Google still rewards original, expert content, especially in finance, health, and legal niches cluster demand by platform and intent
- Video content on platforms like TikTok and YouTube can’t be replaced by ChatGPT
- Real experiences, stories, and UGC remain invaluable
- Link building still requires linkable assets, which means content
Your content isn’t just there to rank. It powers:
- Your social presence
- Your internal linking
- Your digital PR campaigns
- Your brand authority
Why Why Snippet Digital?
We tailor our approach to your business goals, but typical deliverables include:
- We coined the concept of Search Experience Optimisation
- We’ve helped brands rank and grow across Google, TikTok, YouTube, Pinterest, and more
- We’ve worked with international brands from Sydney to California, including businesses in finance, healthcare, ecommerce, and SaaS
- We use proprietary tech to find insights others miss
FAQ’s
Ready to Become
Discoverable Everywhere?
Don’t just rank on Google. Be seen wherever your customers are searching.
