Content Strategy Services
That Actually Make Sense
Most content strategy agencies are still playing catch-up. They're manually planning blog calendars and guessing at what might rank. We're not. At Snippet Digital, we build content strategies that blend:
- Cutting-edge tech (including our own proprietary tools)
- Deep understanding of user and platform intent
- SEO best practices
- A healthy dose of realism
The result? Efficient, profitable content strategies that aren't just designed for Google. They’re designed for your audience, wherever they search.
What’s included in
Our Content Strategy Services
1. Full Content Audit
We start by assessing your existing content. Using over 35+ data points including traffic, conversions, internal linking value, freshness, and duplication
we’ll:
- Identify underperforming pages to prune, merge, redirect, or delete
- Highlight quick wins and opportunities to refresh outdated content
- Reveal hidden gems you didn’t realise were working
2. Keyword-Driven Planning
(But Smarter)
We don’t just find keywords. We:
- Classify them by funnel stage (top, middle, bottom)
- Group them using our automated clustering tech to eliminate guesswork
- Map intent and suggest page types (e.g. blog, product, TikTok video)
This saves hours of manual work and ensures every piece of content is created with a purpose and a platform in mind.
3. Information Architecture
Planning
Once we know what keywords matter and what content exists, we map it all into a scalable, logical site structure. This ensures:
- Better internal linking
- Improved crawlability
- Higher contextual relevance
Our IA recommendations are delivered with clear mockups and visual hierarchies.
4. Platform-First Content
Strategy
Not all content belongs on Google.
- Bathroom inspiration? Pinterest.
- Bar recommendations? TikTok.
- Niche product reviews? Reddit or YouTube.
We help you plan content by platform not just search engine. This means:
- Short-form video for social search
- Long-form for SEO and authority
- Visual or influencer-driven content for discovery
This is what we call Search Experience Optimization (SEO), and it’s the future of content strategy.
5. Content That Isn’t Just Written
Our content strategies include:
- Written content (guides, blog posts, service pages)
- Video briefs
- Visual assets for social and search
We’ll advise on what to create and where to distribute it, and optionally help you create it too.
Is Content Still Worth Creating
in the Age of AI?
Absolutely. Here’s why:
Google still values trustworthy, experience-led content
In niches like finance, healthcare, and legal, AI-generated content is risky. Real insights, authored by experts, still win.
People want human experiencess
Video content, product reviews, demos, and explainers these are things people want from real people. AI isn’t replacing that anytime soon.
Content supports more than rankings
Great content helps you:
- Build topical authority
- Support internal linking
- Act as link magnets for SEO
So even if it doesn’t rank directly, it helps your money pages rise.
Want to build links to content that matters?
Who We Work With
We build strategies for:
- SaaS brands with complex customer journeys
- Ecommerce companies needing structured content and buying guides
- Agencies wanting plug-and-play content blueprints
- Startups trying to break into crowded SERPs
We’ll tailor the strategy to your goals, timelines, and internal resource.
~TESTIMONIALS
Hear what our clients say
Sales Manager, Universal Containers
Andy Rushton
We engaged Andy and his team following strong recommendations, aiming to boost the organic visibility of our website, which sells and converts shipping containers. After a comprehensive audit, it became clear that a full website rebuild and rebrand were needed.
Andy led the rebranding, oversaw the rebuild, and executed a robust SEO strategy covering content development, link building, and site management. Within 12 months, our organic visibility soared by over 1000%.
The transformation strengthened our brand, enhanced our web presence, and directly increased sales. We now have a stronger, more appealing brand and website that positions us well ahead of the competition.
FAQ’s
Ready to Build a
Smarter Content Strategy?
Let’s put together a content strategy that:
- Gets found where it matters
- Converts the right traffic
- Builds long-term authority
