Information Architecture
Services
Your site’s structure shouldn’t be an afterthought. it’s one of the most important ranking and conversion factors you control. A smart, scalable IA helps:
- Users find what they need faster
- Search engines understand your site better
- Businesses convert more visitors
The result? Efficient, profitable content strategies that aren't just designed for Google. They're designed for your audience, wherever they search.
What is
Information Architecture (IA)?
Information architecture is how your website is structured how your pages are grouped, linked, and labelled. When it’s done well, users glide through your site. Search engines understand your topic hierarchy. And your most important pages get the visibility they deserve.
When it’s done badly? Users bounce. Rankings tank. And conversion paths break down.
How we redesign IA
(And why ours works)
At Snippet Digital, we combine:
- In-depth keyword research
- SEO content audits
- User journey mapping
- Competitor and SERP analysis
To deliver an IA strategy that makes both humans and search engines happy.
We often discover missed subcategories, underused filters, or clunky nav structures that once fixed lead to huge lifts in organic visibility and UX.
What You Will Get
Visual IA Maps
See exactly how your new site structure should look clear diagrams, sitemap layouts, and even wireframes for key landing pages.
Funnel & Intent Mapping
Each IA recommendation is mapped to keyword data and funnel stage so you’re not just creating pages, you’re creating the right pages.
Page & Category Recommendations
We identify which categories, subcategories, landing pages, and filters you’re missing and which ones are hurting you.
Prioritisation Plan
What’s a quick win? What’s foundational? What can wait? We help you focus your dev and content resources where they’ll have the biggest im
Presentation Deck
You’ll get a slide deck explaining the “why” behind every recommendation perfect for sharing with stakeholders or dev teams.
Why Information Architecture
Impacts SEO?
- Clear structure helps Google crawl your site faster and deeper
- Proper internal linking boosts authority across key pages
- Targeted filters and subcategories capture long-tail search traffic
- UX improvements reduce bounce and improve engagement signals
It’s not just an SEO win. It’s a user experience and conversion win, too.
When Should You
Review Your IA?
- You’re building a new site
- You’re redesigning your site or migrating to a new CMS
- Your organic traffic has plateaued or declined
- Users are bouncing, and product discovery is poor
- You’ve added lots of content/products but your nav hasn’t changed
- Your sitemap feels like a jungle (and not in a good way)
~TESTIMONIALS
Hear what our clients say
Senior Director SEO & Growth, Forbes
Orit Mutznik
I had the opportunity to work with Snippet on a significant project at DataCamp, where we tackled the site’s performance across over 20 million pages. Andy led the analysis and developed a comprehensive growth plan addressing both technical barriers and content strategies, significantly enhancing our customer acquisition efforts.
This strategic approach to optimizing our site from a search engine perspective was incredibly valuable. I highly recommend working with Snippet as your agency and SaaS SEO solutions provider.
FAQ’s
Related Services
Ready to Make Your Site Easier to Navigate (and Rank)?
We’ll help you simplify your navigation, strengthen your internal linking, and structure your site for the future of search.
