Keyword Research
Services
Keyword Research That Powers Strategy Not Just a List of Terms
If you’re looking for a basic spreadsheet of keywords pulled from the same tool everyone else uses, we’re not the agency for you.
At Snippet Digital, we do keyword research differently. We dig deeper, go broader, and align every keyword to intent, funnel stage, platform, and business goal. It’s the research that shapes your entire strategy. Not just your content calendar.
What makes our
Keyword Research Different?
We find what your competitors can’t
Everyone’s using the same tools. We go beyond them. We mine forums like Reddit, scrape comment sections, monitor fast-moving trends, and use clustering tech to surface real, high-intent searches that no one else is targeting.
We segment by funnel & intent
Every keyword is tagged as top, middle, or bottom of funnel and grouped by search intent, so you’ll know which are best for blog posts, which for product pages, and which for video or visual content.
We match keyword to platform
Not all keywords belong on Google. Some should be targeted on TikTok. Others on YouTube. Some on Pinterest. We’ll tell you what goes where. So, you don’t waste content on the wrong channel.
We build the strategy around the research
Every keyword research project comes with a detailed presentation that includes recommendations, content types, suggested platforms, and even information architecture suggestions where relevant. This isn’t data. It’s direction.
See how we structure websites with our
How Our
Keyword Research Works
Goal-first discovery
We start with your business goals, existing rankings, and content gaps. Whether you're launching a new product, dominating a niche, or finding untapped long-tail queries. We tailor the research to your goals.
Tool + Tech + Human Approach
We use traditional keyword tools and our proprietary clustering and mining software (Keyword Insights and more) to gather massive datasets then enrich them with custom logic, Reddit scraping, SERP analysis, and content gap identification.
Smart segmentation
We classify keywords by:
- Funnel stage (Top, Middle, Bottom)
- Search intent (Informational, Commercial, Navigational)
- Best-fit platform (Google, TikTok, YouTube, Pinterest, LLM Models)
- SERP format & opportunity
Strategic delivery
We don’t just hand over a spreadsheet. We deliver:
- A visual, intuitive keyword dashboard
- A deck outlining strategy, key clusters, and next steps
- IA mapping if applicable
- Forecasts where possible (traffic, revenue)
Real Keyword Research
In Action
Breaking Through with a New Skincare Brand
We helped a zero-authority skincare brand compete with industry giants by scraping thousands of Reddit threads, uncovering search demand not reflected in traditional tools. The result? Dozens of blog articles ranking for long-tail questions competitors weren’t even aware of—driving targeted traffic fast.
Trend-Led Research for a Global Healthcare Brand
For a major health brand that already dominated their core category, we went hunting for emerging, unranked opportunities by scraping niche health publications and forums. Our research identified product ideas and trends months ahead of the competition.
Why Keyword Research
Still Matters
Keyword research remains one of the most important parts of any SEO strategy when it’s done right. It impacts:
- Your site’s navigation and content architecture
- What pages you create (and how many)
- What type of content ranks (blog vs product vs video)
- How you structure internal links
- Where to focus your energy for the best ROI
We treat keyword research as the foundation of strategy. Not just a checklist.
What You’ll Get
When you book keyword research with Snippet Digital, you’ll receive:
- A full keyword dataset
- Grouped and clustered keyword themes
- Funnel-stage breakdown (TOFU/MOFU/BOFU)
- Search intent classification
- Suggested content format & platform
- Information architecture outline
- Forecasts (when data allows)
- Strategic recommendations
- Presentation walkthrough with our team
~TESTIMONIALS
Hear what our clients say
Website Strategy Lead, Sprout Social
Michael Patterson
I have been working with Snippet Digital for a while now, and every single interaction exceeds my expectations. Not only do they share their immense knowledge of the search, but they also surface actionable strategies catered to your specific organization on how to grow.
Whether you're just starting out in the space or you manage an established presence, their insights bring a fresh and critical perspective to those looking to improve their search performance. If you are looking for the best ways to scale your online success, I highly recommend reaching out.
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