The OCF
Analysis
(Opportunity. Competition. Feasibility.)
The first thing we do for every client. Because guessing is expensive.
What Is OCF?
OCF is how we start every retainer.
It’s not an audit. It’s not a report. It’s a deep-dive strategy that gives you clarity, focus, and a real plan.
Before we lift a finger on content, links, or tech fixes, we use OCF to answer:
Opportunity
What topics and keywords actually make sense to go after and which ones will waste your time?
Competition
Who are you up against, and can we realistically beat them? If yes, how?
Feasibility
Can you win with SEO? If not, is there a better route? Paid? TikTok? LinkedIn? We'll help you figure that out and build a strategy around that.
Here’s Andy, our co-founder, explaining what OCF is and why it’s the smartest first step to sustainable growth.
Our Famous Deliverable
Trusted by Global Brands
OCF isn’t some theory. It’s a battle-tested framework we’ve used to build strategies for global brands including:
- Carfax
- SeatPlan
- DataCamp
It’s the same first step we use for startups, scaleups, and market leaders because no matter your size, the right plan makes all the difference.
The Results Speak
For Themselves
Breaking Through with a New Skincare Brand
We helped a zero-authority skincare brand compete with industry giants by scraping thousands of Reddit threads, uncovering search demand not reflected in traditional tools. The result? Dozens of blog articles ranking for long-tail questions competitors weren’t even aware of—driving targeted traffic fast.
Trend-Led Research for a Global Healthcare Brand
For a major health brand that already dominated their core category, we went hunting for emerging, unranked opportunities by scraping niche health publications and forums. Our research identified product ideas and trends months ahead of the competition.
Exactly What
You’ll Get
Keyword Opportunity Map
Organised by topic, funnel stage, and search intent.
Competitor Analysis
See who's ranking, why, and how to beat them.
Feasibility Scoring
Can you rank? How long will it take? What’s it going to cost?
Strategic Deck
Our full recommendation: what to do, when, and how. Includes content structure, technical notes, link considerations, and next steps.
If SEO isn't your best play?
We'll give you a smarter one and help you win at that.
You've Probably
Seen This Before...
Here’s what many agencies do and why we don’t:
Jump straight into link building
We don’t recommend expensive backlinks until we’ve proven they’re actually needed.
Fix every technical thing, no matter how minor
We prioritise high-impact changes only. If it won’t help, we skip it.
Recommend changes you physically can’t implement
Your platform matters. We only recommend things you can realistically do.
Push SEO no matter what
Sometimes SEO isn’t the best move. We’ll tell you that and guide you to the right channel.
What We Do
Instead
- We start with evidence, not guesswork.
- We prioritise impact, not busywork.
- We adapt to your business, not force you into a playbook.
- We work like it’s our money on the line because your wins are our long game.
~TESTIMONIALS
Hear what our clients say
Founder of LiveWell & Fully
Barbara
"What really stood out to me about working with Snippet Digital was how honest and thoughtful they were. They didn’t try to sell us on SEO just because it’s what they do they genuinely assessed whether it was right for us.
Through their OCF analysis, they helped us understand what people were actually searching for, where we fit in the landscape, and whether SEO would meaningfully support our mission. In the end, they advised us not to invest heavily in SEO and instead helped us shape a strategy that focused on building a website that connects with our audience and guides them toward the support they need.
It’s rare to find an agency that priorities truth and alignment over ticking boxes. I felt completely supported, understood, and empowered throughout the process."
